Marketing strategy
- Campaign strategy
- Data-driven optimisation (GA4, Search Console)
- Brand positioning
- Digital and AI-driven marketing systems
- Lead generation
Sydney · Melbourne · Brisbane · open to part-time and fractional roles
I build the strategy, partnerships and content that grow health businesses.
Marketing strategy · Business development · Content development. 25 years across general practice, medical education and health tech, now backed by a fleet of live AI systems I built and run myself.
Business development
- Partnership and sponsorship acquisition
- Multi-year revenue growth
- Stakeholder and KOL engagement
- M&A and acquisition negotiation
- CRM design (Zoho)
Content development
- Long-form reports and licensable datasets
- CPD and education content
- Books, ebooks and publications
- Copywriting for clinicians and consumers
- AI-assisted publishing pipelines
$500K → $1M+
flagship sponsorship revenue at RACGP
25,000+
copies of Fast Living, Slow Ageing sold
15
medical centre acquisitions negotiated
2018
ACM-published AI health coaching paper
Skills
Three lanes, one operator
Hard skills grouped so a human, an ATS or an AI recruiter can parse them at a glance. Everything below is backed by the experience and projects further down.
Core skills
- Marketing strategy
- Business development
- Content development
- Partnership building
- Sponsorship sales
- Go-to-market strategy
- Stakeholder engagement
- Executive mentoring
- M&A negotiation
- Event marketing
Tools and tech
- Agentic AI systems
- Zoho CRM
- GA4
- Search Console
- Chatbots and conversational AI
- Marketing automation
- Data products and dashboards
- AI publishing pipelines
- SEO and AEO
Domain expertise
- General practice
- Medical education and CPD
- Health tech and digital health
- Medtech
- Aged care
- Nonprofits and PHNs
- Neurological conditions (ET and Parkinson's)
- Health publishing
- Women's health and longevity
- Government and policy stakeholders
Experience
2018 – current
2014 – 2018
2011 – 2016
2004 – 2014
2000 – 2014
1996 – 2001
1993 – 1996
1990 – 1993
The record, most recent first
One coherent story: relationships, data and words turned into revenue for health organisations, with the tooling getting sharper every decade.
Principal
Medius Global · Sydney
- Run a GP practice advisory and its entire lead generation solo, using AI agents in place of a delivery team
- Built gpzoo.com.au, a licensable dataset covering 336 group operators, 2,028 practice sites and 401 large independent practices
- Delivered M&A and business development work for listed and private group operators
- Publish a suite of lead-generation content (GP landscape report, buyer guides, CPD series) and run Humphrey, a conversational AI advisor, with CRM-wired outreach behind it
- Mentor CEOs and senior executives on innovation, growth and new revenue streams
Head of Marketing & Innovation
General Practice Training Queensland · Brisbane
- Managed a $1.2M budget and 30+ annual events including the flagship industry conference
- Grew rural GP training applications 33% via the award-winning Rural Adventure campaign; only RTO to hit rural recruitment targets in 2017 and 2018
- Introduced chatbot tools into recruitment, lifting engagement about 40%
Business Development & Partnerships Consultant
Royal Australian College of GPs · Melbourne
- Took flagship event sponsorship revenue from under $500K to over $1M through multi-year partnerships
- Managed CPD provider contracts for pharmaceutical clients through RACGP accreditation, on deals to about $1M
Business Development & Sponsorship Manager
GP Registrars Australia
- Grew a business line from $220K to $1.2M through new sponsorship products and stakeholder engagement
Marketing & Business Development Consultant
Health Media Group / self-employed · Sydney
- Negotiated 15 medical centre acquisitions for corporate GP operators, direct with practice owners
- Strategy, business development, product innovation and publishing for health, pharmaceutical, aged care and biotechnology clients including Pfizer, RACGP and the Department of Health and Ageing
Business Manager, Australian Health Online
Australian Business Limited · Sydney
- Ran one of Australia's first health internet portals through the dot-com years, selling the internet to an industry where 99% of companies had no email: 1,200 participants signed in the first year
- Grew it into an Australian health e-marketplace with supplier agreements and a private hospital purchasing group by 2000
- Concurrently developed the Australia Inc international positioning for the Australian health sector for DIST (1997–98)
Publishing & South East Asia
Peter Isaacson Publications / APN · Melbourne, Singapore, Kuala Lumpur
- Re-launched Australian Hospital magazine: market leader by June 1994, with a 500% revenue increase
- Ran business development from Malaysia and Singapore for APN's newly acquired trade magazines and advised Austrade clients on Asian market entry
Early career
Peter Isaacson Publications and Stryker · Melbourne
- Directory sales and new product development: 140% revenue lift in year one, and created the Australian Health & Medical Exports directory promoting health companies through Austrade networks
- Medical device sales for Stryker in Victoria: 20% over budget, winning Monash Medical Centre and Royal Melbourne Hospital from the incumbent supplier
Projects
Data product
Conversational AI
Consumer platform
AI curation
Health tool
Health tool
Published research
Books
Writing
Clinical writing
Built, shipped and running
Side projects and products, separate from the paid work history. Every one of these is live; click through and use them.
GP Zoo
Problem: general practice is consolidating and nobody could see the whole board. Built: a licensable dataset of 336 group operators, 2,028 practice sites and 401 large independents, with a public dashboard and a daily AI-assisted intelligence publication tracking deals and ownership changes. Tools: AI research pipeline, verification protocols, web dashboard.
gpzoo.com.au →Humphrey
An AI research advisor on the business of general practice: contracts, finance, workforce, premises, regulation. Grounded in a curated research base; admits ignorance rather than inventing.
humphrey.fyi →SLOWageing
Evidence-based healthy ageing platform for women 40+, built from the book. Free tools that respect the reader's intelligence.
slowaging.org →Lifespan feed
Daily research feed on ageing science: an AI agent scans the literature, grades the evidence and publishes, every day.
lifespan.slowaging.org →Body Baseline
Five home measurements produce body fat, waist-to-hip ratio, resting metabolic rate and training zones. Know your starting point.
baseline.slowaging.org →SLOW moves
A strength, balance and bone-health exercise builder for women 50+, sequenced around individual goals and cautions.
moves.slowaging.org →SLOWBot · ACM 2018
AI health coaching chatbot co-designed with Fondazione Bruno Kessler, Italy. Published in the ACM Digital Library in 2018, seven years before the current wave.
Fast Living, Slow Ageing
Co-authored with Prof Merlin Thomas; 25,000+ copies sold. Followed by the Slow Ageing Guide to Skin Rejuvenation, with Prof Thomas and Dr John Flynn.
AI Gremlins
A publication on AI-produced writing: the tics, the slop, the detection problem and building a real operation out of AI agents.
aigremlins.blog →Essential Tremor Australia
Technical writer for Essential Tremor Australia, part of Parkinson's Australia: patient education booklets, clinician-reviewed treatment and device reviews, GP consultation guides, and an evidence-based framework for assessing the devices marketed to people with tremor. For Parkinson's Australia more broadly: grant development, evaluation frameworks and research synthesis.
essentialtremor.org.au →
About
The short version
I've spent 25 years turning relationships, data and words into revenue for health businesses: from negotiating medical centre acquisitions and doubling event sponsorship revenue at RACGP, to building an AI-run publishing and lead-generation engine that now does the work of a small team. I co-authored a best-selling health book (25,000+ copies) and an ACM-published AI health coaching paper back in 2018, before most people were thinking about agentic AI. Today I run Medius Global, an advisory and data business for Australian general practice: designing the strategy, building the partnerships, and writing the content that gets it in front of the right people.
Contact
Hire me for two or three days a week
Part-time, fractional or the right full-time role. Sydney, Melbourne or Brisbane. On site or remote.
Marketing strategy, business development or content development in health, health tech or education. Fastest way to test the fit: send the role, I'll respond within one business day.